Beja is the new millionaire in town

Zablon Katana Kahindi, popularly known as Beja, is the newest millionaire in town after landing a staggering Sh15 million windfall after staking just Sh15 in the Betika Midweek Jackpot.

Beja, who irons garments at a local apparel factory in Mombasa, hails from Ganze Village in Kilifi County. The soft-spoken winner couldn’t hide his joy as he recounted how his life took a dramatic turn on the evening of Friday, April 11, 2025 when he placed his winning bet after a long day at work.

“I started playing Aviator last year, but it’s my fiancée, Vicky, who encouraged me to try the Midweek Jackpot,” Beja shared.

“She told me her friends had won before, and although my first attempt was disappointing, I told myself I’d try again—but with discipline. I never spend more than Sh15 a day.”

Vicky, a junior school teacher, stood proudly by his side as Beja received the life-changing call from Betika. The couple, who are now engaged, say the win is a blessing they never saw coming.

With tears of joy in his eyes, Beja outlined his plans for the future.

“First, I want to build a better house for my parents. Then, I’ll buy a plot and put up rental houses to create long-term income. But the dream that has always burned in me is going back to school. I got a C+ in high school but couldn’t afford university fees. Now I can finally pursue my education,” said Beja.

Betika Group CEO, Mutua Mutava congratulated Beja and used the moment to reinforce the brand’s commitment to responsible betting.

“Beja’s story is one of hope, resilience, and the power of believing in better. From his humble role at a factory in Mombasa to becoming a millionaire overnight with just a 15-shilling stake, this is the kind of life-changing journey we’re proud to be part of,” said Mutava.

“But what truly stands out about Beja is his heart. His first thoughts were not of luxury, but of building a better home for his parents, investing in long-term income, and returning to school to pursue his dreams. That kind of purpose is deeply inspiring.

As Betika, we congratulate Beja on this incredible win. And as always, we continue to emphasize the importance of responsible gaming. We're committed to walking this journey with him, not just with his winnings, but by providing financial guidance and long-term support.”