Kenya's smart appliances market set to double by 2029 on rising demand

Kenyan households are increasingly adopting smart home appliances, driven by demand for convenience, energy efficiency and connected living, with the market projected to more than double by 2029.

Data from Statista, a global market and consumer data provider, projects smart home appliances will penetrate 5.8 per cent of Kenyan households by 2029, up from an estimated 2.8 per cent in 2025 — translating to at least 831,700 homes.

The most sought-after devices include refrigerators, washing machines, televisions, speakers and air conditioning units.

The shift aligns with Kenya’s digital transformation and rising consumer preference for energy-efficient products, especially in regions where climate variations affect food preservation and power consumption.

Manufacturers are introducing internet-connected appliances with remote control features and artificial intelligence capabilities.

LG Electronics East Africa recently launched its Mirror InstaView Refrigerator, allowing users to check contents by knocking twice on its mirror panel without opening the door.

 The fridge integrates ThinQ Care technology, enabling performance monitoring and energy use optimisation via mobile devices.

“Consumers are seeking appliances that not only enhance convenience but also promote energy efficiency,” said Donghun Lee, LG Electronics East Africa president.

Retailers including Opalnet and Hotpoint Appliances Ltd have stocked the fridge alongside other smart appliances, with demand expected to rise as more households embrace home automation technologies.

Industry analysts say the market is poised for growth, driven by increased internet penetration, middle-class expansion and government incentives for energy-efficient products.

 However, high upfront costs remain a hurdle to widespread adoption.